https://www.michellelkaplan.comRSS Feed for Michelle KaplanenTue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1X0UFwJ2wKu_G-uKPkOi_Bc_5H94hB3ki/view?usp=sharingDeveloped concept-driven video advertising copy and campaign messaging for a Genesys + Infosys cloud customer experience initiative focused on contact center modernization and cloud migration. Created the campaign line “The 90s called…they want their call center back” to use humor and nostalgia as a way to position outdated customer service infrastructure against modern cloud-based CX solutions. Developed concise, social-first messaging designed to simplify enterprise technology transformation through approachable, audience-centered storytelling.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1X0UFwJ2wKu_G-uKPkOi_Bc_5H94hB3ki/view?usp=sharinghttps://drive.google.com/file/d/1khiWLvhlGcI2m8-u4cqlhZjdxjT2ChWE/view?usp=sharingDeveloped long-form nonprofit campaign and donor communications copy for JAFCO, a family-support and child welfare organization serving abused and neglected children, children with developmental disabilities, and families in crisis. Created mission-driven messaging focused on family strengthening, foster care, trauma support, community wellness, and donor engagement while helping communicate the organization’s vision, services, and community impact through emotionally grounded storytelling and institutional narrative development.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1khiWLvhlGcI2m8-u4cqlhZjdxjT2ChWE/view?usp=sharinghttps://drive.google.com/file/d/1vWn_yD13lcd6l67MfYeEJcUdPiNOFYLL/view?usp=sharingDeveloped LinkedIn video advertising and campaign messaging for a Genesys + TTEC enterprise AI customer experience initiative focused on conversational engagement and AI-powered CX transformation. Created concise, audience-focused messaging including the campaign line “Humanize Your Enterprise with AI” to position enterprise technology in a more customer-centered and engaging way across digital communication channels.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1vWn_yD13lcd6l67MfYeEJcUdPiNOFYLL/view?usp=sharinghttps://drive.google.com/file/d/13M6Y_V_4-nGr8qAxR1GzT3AwW0xqTZ8C/view?usp=sharingDeveloped LinkedIn conversation ad and lead-generation messaging for a Verizon + Genesys campaign focused on remote workforce security, cloud CX infrastructure, and customer data protection. Created conversational enterprise messaging designed to address security concerns surrounding remote contact center environments while promoting downloadable thought leadership resources and cloud-based CX solutions.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/13M6Y_V_4-nGr8qAxR1GzT3AwW0xqTZ8C/view?usp=sharinghttps://drive.google.com/file/d/1vFge02R0Kf8VeYhIp6YjEjf_NgvuD8iV/view?usp=sharingCreated personalized LinkedIn conversation ad copy and lead-generation messaging for a Verizon + Genesys enterprise CX campaign. Developed conversational, audience-targeted content designed to engage prospective customers through interactive messaging, promote cloud contact center modernization, and drive interest in customer experience transformation resources and thought leadership content.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1vFge02R0Kf8VeYhIp6YjEjf_NgvuD8iV/view?usp=sharinghttps://drive.google.com/file/d/1SsbLs5MAtN8Wjl6CrvMQYivEo8er4exS/view?usp=sharingDeveloped enterprise digital advertising copy for a Verizon + Genesys cloud customer experience campaign focused on omnichannel engagement, cloud migration, and CX modernization. Created audience-centered messaging designed to position cloud-based customer experience solutions as a driver of agility, personalization, and improved customer satisfaction across enterprise contact centers.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1SsbLs5MAtN8Wjl6CrvMQYivEo8er4exS/view?usp=sharinghttps://drive.google.com/file/d/1hSRqiVuxl71YIQ_jUVueJtVMoRPUcxdN/view?usp=sharingCreated paid social and digital advertising copy for a Genesys + TTEC enterprise customer experience campaign focused on omnichannel engagement, cloud CX transformation, and personalized customer interactions. Developed concise, audience-focused messaging designed to promote seamless cross-channel experiences and support enterprise demand-generation initiatives.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1hSRqiVuxl71YIQ_jUVueJtVMoRPUcxdN/view?usp=sharinghttps://drive.google.com/file/d/153zqFdOmT29I6p-2S48VG0MxN71dzo0A/view?usp=sharingCommunity-focused profile feature highlighting Summer Faerman’s leadership role at B’nai Torah Congregation and her work connecting individuals, nonprofits, and support services throughout the Boca Raton community. Combined human-interest storytelling, interview-based journalism, and mission-driven editorial writing to create a compassionate and engaging profile centered on service, purpose, and community impact.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/153zqFdOmT29I6p-2S48VG0MxN71dzo0A/view?usp=sharinghttps://drive.google.com/file/d/1Wv_qWGtXA9gAUkN837roKEmX-89cZTP1/view?usp=sharingFeature profile and healthcare-focused lifestyle article exploring women’s recovery services at The Hanley Center through an interview-driven profile of clinical director Sarah Gentry. Combined compassionate storytelling, wellness journalism, and healthcare communication to translate complex emotional and behavioral health topics into accessible, human-centered content.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1Wv_qWGtXA9gAUkN837roKEmX-89cZTP1/view?usp=sharinghttps://drive.google.com/file/d/0B_2_aeRjBMWWbXZHVXlyeTdCUFo4Z2twSGRvZnlsekpoRk80/view?usp=sharing&resourcekey=0-umLhOlOCm3Dr3sly_VeAAwEditorial and branded lifestyle content created for Mizner Living, a publication for members of Mizner Country Club in Delray Beach, Florida. Work included executive messaging, member communications, event promotion, lifestyle editorial, golf and tennis features, family programming content, and community-focused storytelling.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWbXZHVXlyeTdCUFo4Z2twSGRvZnlsekpoRk80/view?usp=sharing&resourcekey=0-umLhOlOCm3Dr3sly_VeAAwhttps://drive.google.com/file/d/0B_2_aeRjBMWWbkRySGw3UzdDVWc/view?usp=sharing&resourcekey=0-CYfGezp_KU6YskwjuMF1VQA celebrity feature interview with comedian Kathleen Madigan discussing stand-up comedy, Hollywood culture, reality television, touring life, and the observational humor that shaped her career. Published in The Local Buzz entertainment magazine.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWbkRySGw3UzdDVWc/view?usp=sharing&resourcekey=0-CYfGezp_KU6YskwjuMF1VQhttps://drive.google.com/file/d/0B_2_aeRjBMWWOGJGa1U1czVBY0U/view?usp=sharing&resourcekey=0-ZluLLl43IOJOJB51yTFvFATue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWOGJGa1U1czVBY0U/view?usp=sharing&resourcekey=0-ZluLLl43IOJOJB51yTFvFAhttps://drive.google.com/file/d/0B_2_aeRjBMWWTWR5Zm9mTk5GRmc/view?usp=sharing&resourcekey=0-zKHKtTn-iPLTVNwZmEEfFgMusic feature and celebrity interview profiling Southern rock band Molly Hatchet, exploring legacy, loss, survival, touring life, and the enduring culture of classic American rock music. Combined entertainment journalism, narrative storytelling, and personality-driven interviewing to examine the emotional realities behind decades of performing and life on the road.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWTWR5Zm9mTk5GRmc/view?usp=sharing&resourcekey=0-zKHKtTn-iPLTVNwZmEEfFghttps://drive.google.com/file/d/0B_2_aeRjBMWWSWtReW1tTXBYeGs/view?usp=sharing&resourcekey=0-tRhbnlXM-bsByzTR14lGhwMusic feature and artist profile exploring the rise of Grammy-winning bluegrass group The Steep Canyon Rangers and their collaboration with Steve Martin. Combined entertainment journalism, narrative storytelling, and interview-based writing to introduce mainstream audiences to contemporary bluegrass culture, touring life, and the evolving Americana music scene.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWSWtReW1tTXBYeGs/view?usp=sharing&resourcekey=0-tRhbnlXM-bsByzTR14lGhwhttps://drive.google.com/file/d/0B_2_aeRjBMWWbXJmOTRiQ1pSejQ/view?usp=sharing&resourcekey=0-bXxlmOUT-HoBiNXJnHrynALong-form celebrity interview and entertainment feature with comedy legends Tom and Dick Smothers exploring censorship, political satire, freedom of speech, the Vietnam-era counterculture, and the enduring relevance of socially conscious comedy. Combined cultural commentary, narrative journalism, and personality-driven interviewing with historical context and conversational storytelling.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWbXJmOTRiQ1pSejQ/view?usp=sharing&resourcekey=0-bXxlmOUT-HoBiNXJnHrynAhttps://drive.google.com/file/d/0B_2_aeRjBMWWNUkyNGNka1VGWEU/view?usp=sharing&resourcekey=0-W357ErifZAbltaQCLhmyOgLifestyle feature profile and celebrity interview exploring Olympic gold medalist Kristi Yamaguchi’s transition from athlete to entrepreneur, author, philanthropist, and mother. Combined conversational storytelling, interview-driven journalism, and lifestyle writing to create a personality-focused feature centered on reinvention, balance, and women’s empowerment.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWNUkyNGNka1VGWEU/view?usp=sharing&resourcekey=0-W357ErifZAbltaQCLhmyOghttps://drive.google.com/file/d/0B_2_aeRjBMWWOXUxVFBIbDBlX1E/view?usp=sharing&resourcekey=0-XW89Z9NnP6HoL6CTNuyUywLong-form entertainment feature interview with Goo Goo Dolls bassist Robby Takac exploring the band’s touring life, music industry evolution, creative process, philanthropy, and enduring fan culture. Combined artist interview, narrative storytelling, and music journalism with a conversational editorial style.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWOXUxVFBIbDBlX1E/view?usp=sharing&resourcekey=0-XW89Z9NnP6HoL6CTNuyUywhttps://drive.google.com/file/d/1tv2avdMvdl7-4V69bAfnVZ8WkDGA2ibY/view?usp=sharingCelebrity feature interview and entertainment profile exploring comedian Howie Mandel’s career, performance style, obsessive creativity, and transition from stand-up comedy to mainstream television success. Combined humor, narrative storytelling, and personality-driven interview writing to create an energetic long-form entertainment feature.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/1tv2avdMvdl7-4V69bAfnVZ8WkDGA2ibY/view?usp=sharinghttps://drive.google.com/file/d/0B_2_aeRjBMWWM2JWdUtPUVB6NHM/view?usp=sharing&resourcekey=0-WE17kUzg8H_rfieABIsDjwLong-form feature interview and celebrity profile exploring Lindsey Buckingham’s creative evolution, artistic integrity, family life, and relationship with Fleetwood Mac. Combined narrative journalism, music history, and interview-driven storytelling to examine creativity, reinvention, fame, and personal growth through Buckingham’s reflective perspective on music and life.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWM2JWdUtPUVB6NHM/view?usp=sharing&resourcekey=0-WE17kUzg8H_rfieABIsDjwhttps://drive.google.com/file/d/0B_2_aeRjBMWWRTRNVUNRY3EyM0U/view?usp=sharing&resourcekey=0-Ef0iDhkPU8w573xTO1KbLACelebrity feature and interview exploring the fast-paced world of DJ, producer, and entrepreneur Steve Aoki. Combined entertainment journalism, cultural storytelling, and interview-based writing to examine music, touring, technology, family dynamics, and the evolving world of EDM through Aoki’s high-energy public persona.Tue, 19 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWRTRNVUNRY3EyM0U/view?usp=sharing&resourcekey=0-Ef0iDhkPU8w573xTO1KbLAhttps://www.palmbeachpost.com/story/news/local/2013/05/09/time-management-key-to-success/6780069007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z115201e005950v115201d--58--b--58--&gca-ft=190&gca-ds=sophiTue, 19 May 2026 00:00:00 +0100https://www.palmbeachpost.com/story/news/local/2013/05/09/time-management-key-to-success/6780069007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z115201e005950v115201d--58--b--58--&gca-ft=190&gca-ds=sophihttps://www.palmbeachpost.com/story/news/local/2013/04/18/surfing-become-healing-growth-for/6778647007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z114601e113350v114601d--51--b--51--&gca-ft=156&gca-ds=sophiTue, 19 May 2026 00:00:00 +0100https://www.palmbeachpost.com/story/news/local/2013/04/18/surfing-become-healing-growth-for/6778647007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z114601e113350v114601d--51--b--51--&gca-ft=156&gca-ds=sophihttps://dhewxdsd0qahx.cloudfront.net/2520864/BR_0816_Bellotte.pdf?1503334324Developed profile-based healthcare feature content for Boca Raton Observer focused on advanced ophthalmology technology and patient-centered eye care. Combined interview-based journalism, conversational storytelling, and accessible medical writing to transform complex diagnostic and surgical innovations into engaging reader-focused content.Mon, 18 May 2026 00:00:00 +0100https://dhewxdsd0qahx.cloudfront.net/2520864/BR_0816_Bellotte.pdf?1503334324https://drive.google.com/file/d/0B_2_aeRjBMWWeGtUUm5qdWVhTFk/view?usp=sharing&resourcekey=0-h2aOAFqVyqgHupmSeqU-BACelebrity profile and interview feature exploring Charo’s evolution from pop-culture personality to respected flamenco guitarist and performer. Combined entertainment journalism, narrative storytelling, and interview-driven writing to examine fame, reinvention, music, comedy, and cultural identity through Charo’s distinct voice and humor.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWeGtUUm5qdWVhTFk/view?usp=sharing&resourcekey=0-h2aOAFqVyqgHupmSeqU-BAhttps://drive.google.com/file/d/0B_2_aeRjBMWWRTlONnN4cFo4TDA/view?usp=sharing&resourcekey=0-WTzLHv4xolm6D-f9G3slXgProfile feature and artist interview exploring Roger McGuinn’s dual identity as both folk-rock icon and technology innovator. Combined narrative feature writing, cultural storytelling, and interview-based journalism to examine music history, creative independence, digital innovation, and life on the road as a modern touring artist.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/0B_2_aeRjBMWWRTlONnN4cFo4TDA/view?usp=sharing&resourcekey=0-WTzLHv4xolm6D-f9G3slXghttps://www.holycrosshealth.org/newsroom/stories/emergency/cheryls-storyDeveloped a long-form patient success story for Holy Cross Health centered on a woman’s survival of a rare and life-threatening flesh-eating infection. Combined patient interviews and physician perspectives to create an emotionally engaging healthcare narrative focused on rapid diagnosis, teamwork, and compassionate care.Mon, 18 May 2026 00:00:00 +0100https://www.holycrosshealth.org/newsroom/stories/emergency/cheryls-storyhttps://drive.google.com/file/d/1bveihtn_ACJcSyHKX9ZDHOIFCih2CIO-/view?usp=sharingDeveloped a streaming-platform inspired campaign concept and landing page copy for a virtual Genesys partner conference series. Reframed traditionally structured conference content into a binge-worthy digital event experience using entertainment-driven storytelling, audience engagement tactics, and “GeneFLIX & Chill” campaign positioning designed to increase participation and excitement.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/1bveihtn_ACJcSyHKX9ZDHOIFCih2CIO-/view?usp=sharinghttps://drive.google.com/file/d/1pc-_kOfn50TefTDUxRT6ac1jTgsZAKea/view?usp=sharingDeveloped experiential event campaign messaging and landing page copy for an Avtex + Genesys virtual CX event focused on customer experience transformation, cloud contact center strategy, and audience engagement. Used coffee and latte-art storytelling themes to create a memorable, interactive campaign experience designed to drive registrations and deepen audience connection.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/1pc-_kOfn50TefTDUxRT6ac1jTgsZAKea/view?usp=sharinghttps://drive.google.com/file/d/1MROXe5W96OgrsSMXBGv65acdtnddzJUg/view?usp=sharingDeveloped messaging for a multi-touch Cloud CX resource hub created for the Infosys + Genesys partnership. Created audience-centered B2B copy promoting cloud migration, AI-powered customer engagement, workforce optimization, omnichannel CX, and contact center modernization through integrated digital content and lead-generation assets.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/1MROXe5W96OgrsSMXBGv65acdtnddzJUg/view?usp=sharinghttps://drive.google.com/file/d/1su9NZnQVAt1AGc9SEAYGgKpicDnYI_cO/view?usp=sharingDeveloped long-form thought leadership blog content for Verizon + Genesys focused on customer experience transformation, omnichannel engagement, cloud contact centers, and customer loyalty strategy. Created audience-centered enterprise messaging designed to position CX as a driver of personalization, empathy, and long-term customer retention.Mon, 18 May 2026 00:00:00 +0100https://drive.google.com/file/d/1su9NZnQVAt1AGc9SEAYGgKpicDnYI_cO/view?usp=sharing