Journalist-turned senior copywriter with experience working on both sides of marketing – agency and in-house, developing B2B marketing content. Basically, my superpower is taking complex ideas and simplifying them into messaging that connects with people – adding warmth, character, even humor where appropriate. 

Experienced in email campaigns, landing pages, sales enablement materials, newsletters, thought leadership, and long-form content. Known for strong interviewing and storytelling skills, collaborative work style, and the ability to turn minimal direction into effective campaign messaging. Known for strong interviewing instincts, collaborative creative partnerships, and the ability to transform minimal direction into compelling audience-focused content.

C. S. Lewis