Campaigns & Strategic Communications

We Take Care of You So You Can Take Care of Them

Therapists dedicate their careers to helping patients overcome obstacles and achieve life-changing milestones. This provider campaign flips the script, positioning Therapy Network as the partner that supports therapists with the same level of care they provide their patients. The result is a blend of emotional storytelling, audience-focused messaging, and practical benefits designed to drive provider engagement and network growth.

Genesys + Infosys “The 90s Called” Cloud CX Video CampaignGoogle Drive File

Developed concept-driven video advertising copy and campaign messaging for a Genesys + Infosys cloud customer experience initiative focused on contact center modernization and cloud migration. Created the campaign line “The 90s called…they want their call center back” to use humor and nostalgia as a way to position outdated customer service infrastructure against modern cloud-based CX solutions. Developed concise, social-first messaging designed to simplify enterprise technology transformation through approachable, audience-centered storytelling.

Hillrom Thermometry Solutions Healthcare Landing Page

Developed healthcare marketing and landing page copy for a Hillrom thermometry solutions campaign focused on frontline healthcare environments and patient safety. Crafted audience-centered messaging designed to support clinicians by emphasizing reliability, infection prevention, workflow efficiency, and ease of use across hospital and clinical settings. Developed conversion-focused landing page content balancing technical healthcare product information with empathetic, human-centered messaging for healthcare professionals.

Genesys + Infosys “Stellar CX” LinkedIn Animated Ad Campaign

Developed animated LinkedIn ad campaign messaging for a Genesys + Infosys enterprise CX initiative focused on customer engagement, brand loyalty, and cloud-based customer experience transformation. Crafted sequential motion-ad copy including “Forget customers — you want raving fans” and “Get them with Stellar CX” to create memorable, high-impact messaging designed for LinkedIn social engagement, enterprise lead generation, and audience-driven brand storytelling.

Genesys + TTEC AI Customer Experience Video Campaign

Developed LinkedIn video advertising and campaign messaging for a Genesys + TTEC enterprise AI customer experience initiative focused on conversational engagement and AI-powered CX transformation. Created concise, audience-focused messaging including the campaign line “Humanize Your Enterprise with AI” to position enterprise technology in a more customer-centered and engaging way across digital communication channels.
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